Monday, October 29, 2007

The Business School

I was reading Robert Kiyosaki’s book “The Business School for People Who Like Helping People” in which he talks about the tremendous learning opportunity in having your own business. Specifically he writes about having a network marketing business and how that can teach you to be a successful sales person. In order to be a success at life you have to be good at sales. Now, I know there are going to be people who will be totally turned off by that statement, and I think the only reason that would be true is because of misunderstanding.

There is a misconception about sales in general. “Oh, no, here comes the sales pitch” might be something that comes to mind. BUT everyone loves to buy things, so the logical step is that something sold them on whatever you are buying. So do you really hate sales, or do you hate being sold to? The answer is pretty obvious or people wouldn’t be buying.

How do you decide what you are going to eat? There is the taste factor, but there is also information on nutrition that enters into the picture and also commercials on TV, radio, billboards and what else? Opinions of people in your life. The opinions you share are actually a sales pitch. If people listen to you and go to a restaurant, or try a recipe that you recommended; you have sold them on that idea. So you are doing sales, but not getting any commission on it. The reason that you are comfortable doing this type of sale is exactly because you don’t feel like you are selling and the person who is ‘buying’ your opinion doesn’t think you have ulterior motives.

Wouldn’t it be great if you could earn a commission every time someone followed your suggestion for a book, movie or restaurant? On the web, this can often happen. If you have links to products you recommend, and they are affiliate links, this brings you a small commission. In life, the only way you earn money this way is if you have a sales job, or a network marketing affiliation. The difference between the two is that in a traditional sales job, you only earn money on your efforts. In a network marketing company you earn on the efforts of those you bring into the business, as well as on your own efforts. This is the power of leverage.

There is apprehension in people about network marketing, or multi-level marketing as it is sometimes known, but in truth the concept has come a long way since the concept was first introduced. Many companies once thought to be fringe are now accepted as common place. In fact, most people don’t even think of Mary Kay or Tupperware as MLM, just as household names.
What does all this have to do with your growth as a business person? The right network marketing company will provide training to teach you how to grow a business. They will teach you how to become a leader and get over your fears of approaching people. The people in your organization will help you make your business a success and will truly care about you as a person. You will learn, grow and become the person you always knew you could be, because you will have self-confidence and know you are a winner.

Robert Kiyosaki wrote that there is a winner and a loser inside of everyone and if you let your doubts, fears or low self-esteem win, the loser inside you wins.

If you force yourself to get past your inner barriers and out of your comfort zone, the winner inside you will come out.

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